---
title: "Customer profiles"
description: "View a customer’s properties, Segment memberships, and Journeys."
search:
  tags: ["Features"]
  keywords: ["user profile", "distinct_id", "anonymous user"]
---

Customer profiles bring a person's properties, audiences, and Experience history into one place. Open a profile to see what you know about that customer, why they received an Experience, and what they did next.

This is useful when you're answering a support question or investigating a result. You can follow one customer's onboarding, inspect their answers, and give Nuxie the same customer ID to continue the investigation in a Task.

<span id="find-the-customer" />

## Find a customer

Open **Customers** for your app and environment, then select the customer you're looking for. The profile's sidebar shows their Customer ID, creation date, last update, and available contact information. Use the copy action beside the ID to include it in a Task.

Your SDK supplies the identity. Before sign-in, activity belongs to an anonymous customer. When the person signs in, identify them with a stable ID from your app so you can recognize them across devices. Reset the SDK's identity on sign-out; your [SDK guide](/docs/sdks) has the exact calls.

## Create a customer

You can add a customer before they use your app. Choose **Create Customer**, enter a **Name**, **Customer ID**, and optional **Email**, then choose **Create Customer** again to save.

Use the ID your app will send when identifying that person. SDK activity can also create customer records. Adding one manually doesn't send an event or start an Experience.

<span id="inspect-the-profile" />

## Profile information

The four tabs give you different views of the customer:

- **Overview** brings together signup information, recent activity, Segment memberships, and available connector data.
- **Properties** lists the keys, values, and types you've stored. You can add or delete properties here; **Edit properties** in the profile menu opens the same tab.
- **Segments** shows active and exited memberships, including when the customer joined.
- **Journeys** lists their Experience runs, status, outcome, start time, and where each run executed.

Use [Customer properties](/docs/guides/customer-properties) for details you want to use in targeting or personalization.

### Connected records

**Connector Sources** shows customer fields supplied by connected services and the provider each field came from. Billing information, for example, can help explain the customer's relationship with your app alongside their in-app activity.

These records keep their source. A provider's field and a property your app sends aren't interchangeable. See [Using connected data](/docs/guides/connected-data) to bring that context into a Task.

<span id="follow-their-activity" />

## Activity and responses

Open **Journeys** and select a run to follow its timeline. You can filter the list by status, execution location, or outcome. If an Experience allows re-entry, the same customer can have several runs through it.

To read their answers, open the published Experience's **Responses** tab and find the customer and Journey. Responses keep what was collected during that run, while Customer properties describe the person's current state.

If activity seems to be missing, check the identity, app, and environment that received it. The profile can only show the data Nuxie received for that context.

[Activity and Journey history](/docs/guides/activity-and-journeys) and [Collected responses](/docs/guides/collected-responses) explain those views in more detail.

## Delete a customer

Choose **Delete** in the Customers table to remove the record from the selected app and environment. This is different from editing a property or resetting the SDK on one device.